Turismo em Estádios Esportivos: Estudo de Caso do Estádio Olímpico Monumental

Pedro Mascarenhas de Souza Pinheiro, Anete Alberton

Resumo


Esta pesquisa objetiva descobrir de que forma são geridas e divulgadas e qual a importância das ações turísticas implantadas no estádio Olímpico Monumental, de propriedade do Grêmio de Foot-Ball Porto Alegrense, na administração global do clube. Para se alcançar tal objetivo são realizadas entrevistas semi-estruturadas com os gestores dos produtos turísticos (memorial do clube e programa de visitas ao estádio) e com colaborador do departamento de marketing do Grêmio. Como resultados, o estudo demonstra que o Grêmio de Foot-Ball Porto Alegrense possui gestão própria em seus produtos turísticos e que o departamento de marketing trabalha em sincronia com estas atrações. Foi verificada também que, no que tange a divulgação das ações turísticas do clube, são priorizados contatos com os torcedores e associados, através de mídia oficial do clube, pouco se utilizando das mídias especializadas do turismo e de contatos com o trade turístico local.

DOI: 10.5585/podium.v1i1.13


Palavras-chave


Turismo Esportivo; Produto Turístico; Gestão de Produtos Turísticos.

Referências


Bacha, M. L.; Souza, R. B. T. (2010) Proposta de segmentação de torcedores de futebol baseada em atitudes com relação a patrocínio em marketing esportivo. XIII Semead. Setembro 2010.

Baldissera, R. (jan./jun. 2010) Comunicação turística. Rosa dos Ventos, 1 (1): 6-15.

Bale, J. (1993) Sport, space and the city. London: Routledge.

Carvalho, P. G.; Lourenço, R. (Agosto, 2008) Turismo de prática desportiva: Um segmento do mercado do turismo desportivo. Munich Personal RePEc Archive.

Crompton, J. (oct./dez. 1979) Motivations for pleasure vacations. Annals of tourism research, 6 (4): 408-424.

Davies, J.; Williment, J. (August 2008) Sport tourism – grey sport tourists, all black and red experiences. Journal of sport & tourism. 13(3): 221-242.

Delpy, L. (1998) A overview of Sport tourism: building towards a dimensional framework. Journal of Vacation Marketing. 4 (1): 23-38.

Djurica, M.; Djurica, N. (2010) Tourism destination marketing management. Tourism & Hospitality Management, Conference Proceedings. (pp. 890-901).

Dore, L; Crouch, G. I. (2003) Promoting destinations: An exploratory study of publicity programmes used by national tourism organisations. Journal of Vacation Marketing. 9 (2): 137-151.

Espartel, L. B.; Muller Neto, H. F.; Pompiani, A. E. M. (jan./mar. 2009) “Amar é ser fiel a quem nos trai”: a relação do torcedor com seu time de futebol. Organizações & Sociedade,16 (48): 59-80 .

Fairley, S. (2003) In search of relived social experience: group-based nostalgia sport tourism. Journal of Sport Management. 17: 284-304.

Fairley, S.; Tyler, B. D. (2009) Cultural learning through a sport tourism experience: the role of the group. Journal of Sport & Tourism, 14 (4): 273-292.

Gammon, S. (2004) Secular Pilgrimage and Sport Tourism. In Ritchie, B; Adair, D. (eds) Sport Tourism: Interrelationships, Impacts and Issues, pp.1-28. Clevedon: Channel View Publications.

Gammon, S. e Fear, V. (2005) Stadia Tours and the power of backstage. Journal of Sport Tourism. 10 (4): 243-252.

Gammon, S. e Robinson, T. (2003) Sport and Tourism: A conceptual framework. Journal of Sport Tourism. 8 (1): 21-26.

Gibson, H. (1998) Sport tourism: a critical analysis of research. Sport management review, 1: 45-76.

_______ (2003) Sport tourism: an introduction to the special issue. Journal of Sport Management, 17: 205-213.

_______ (2004) Moving beyond the “what is and who” of sport tourism to understanding “why”. Journal of Sport Tourism, 9 (3): 247-265.

Hair, J. F.; Babin, B.; Money, A.; Samouel, P. (2005) Fundamentos de métodos de pesquisa em administração. Tradutora Lene Belon Ribeiro. Porto Alegre: Bookman.

Higham, J.; Hinch, T. (2003) Sport, space and time: Effects of the Otago Highlanders franchise on tourism. Journal of Sport Management. 17: 235-257.

_________(2006) Sport and tourism research: a geographic approach. Journal of Sport & Tourism. 11 (1): 31-49.

Hinch, T. (2006) Canadian sport and culture in the tourism marketplace. Tourism geographies. 8 (1): 15-30.

Hinch, T.; Higham, J. (2001) Sport tourism: a framework for research. The international journal of tourism research, 3 (1): 45-58.

________(2003) Sport Tourism Development. Clevedon: Channel View Publications.

________(2004) Sport Tourism Development. Clevedon: Channel View Publications. 2. ed.

________ (2005). Sport, tourism and authenticity. European Sport Management Quaterly, 5 (3): 243-256.

John, G. (2002) Stadia and Tourism. In Sport Tourism: Principles and Practice eds S. Gammon and J. Kurtzman, pp. 53–61. Eastbourne: LSA Publications.

Jones, I. (2008) Sport fans and spectators as sport tourists. Journal of Sport & Tourism. 13 (3): 161-164.

Kurtzman, J. (2005) Sport Tourism Categories. Journal of Sport Tourism. 10 (1): 15-20.

________ (2005) Economic Impact: Sport Tourism and the City. Journal of Sport Tourism. 19 (1): 47-71.

Kurtzman, J.; Zauhar, J. (2003) A wave in time – The Sport Tourism phenomena. Journal of Sport Tourism. 8 (1): 35-47.

________ (2005) Sports tourism consumer motivation. Journal of Sport Tourism, 10 (1): 21-31.

Kulczycki, C.; Hyatt, C. (2005) Expanding the conceptualization of nostalgia sport tourism: lessons learned from fans left behind after sport franchise relocation. Journal of Sport Tourism. 10 (4): 273-293.

Mason, D.; Duquette, G.; Scherer, J. (2005) Heritage, sport tourism and Canadian junior hockey: nostalgia for social experience or sport place. Journal of Sport Tourism. 10 (4): 253-271.

OMT. (2010) International Recommendations for Tourism Statistics 2008. Economic and Social Affairs. United Nations.

Paramio, J. L.; Buraimo, B.; Campos, C. (Sep. 2008) From modern to postmodern: the development of football stadia in Europe. Sport in society. 11 (5).

Pigeassou, C. (2004) Contribution to the definition of Sport Tourism. Journal of Sport Tourism. 9 (3): 287-289.

Pigeassou, C.; Bui-Xuan, G. e Gleyse, J. (2003) Epistemological issues on Sport Tourism: Challenge for a new scientific Field. Journal of Sport Tourism. 8 (1): 27-34.

Radisic B. (2010) Marketing activities in selling a destination´s tourism product. Tourism & Hospitality Management, Conference Proceedings. (pp. 765-770).

Ramshaw, G. (2007) The future of the sporting past. In S. Gammon; G. Ramshaw. (eds.) Heritage, sport and tourism: sporting pasts – tourist futures (pp. 141-148). London: Routledge.

________ (2010) Living heritage and the sports museum: athletes, legacy and the Olympic Hall of Fame and Museum, Canada Olympic Park. Journal of Sport & Tourism. 15 (1): 45-70.

________ (2011) The construction of sports heritage attractions. Journal of Tourism Consumption and Practice.3 (1): 1-25.

Ramshaw, G.; Gammon, S. (2005) More than just nostalgia? Exploring the heritage/sport tourism nexus. Journal of Sport Tourism. 10 (4): 229-241.

________ (2010) On home ground? Twickenham Stadium Tours and the construction of sport heritage. Journal of Heritage Tourism. 5 (2): 87-102.

Robinson, T; Gammon, S. (2004) A question of primary and secondary motives: revisiting and applying the sport tourism framework. Journal of Sport Tourism. 9 (3): 221-233.

Smith, A.; Stewart, B. (2007) The travelling fan: understanding the mechanisms of Sport fan consumption in a Sport tourism setting. Journal of sport & tourism. 12 (3-4): 155-181.

Standeven, J.; De Knop, P. (1999)Sport Tourism. Leeds: Human Kinetics.

Stevens, T. (2005) Sport Tourism Destinations: Issues, opportunities and Analysis. London: J. Higham.

Tikander, J.(2010)Traveller and fan identities of the finnish football fans. Dissertação de mestrado. Departamento de ciências do esporte. Universidade de Jyva


Texto completo: PDF

Apontamentos

  • Não há apontamentos.




Licença Creative Commons
Este trabalho está licenciado sob uma Licença Creative Commons Attribution 3.0 .

PODIUM Sport, Leisure and Tourism Review e-ISSN: 2316-932X
Rua Vergueiro, 235/249 - Liberdade, São Paulo - SP, (Brasil). 01504-000