Impacto de Las Actitudes de Los Residentes sobre el Grado de Aceptación del Turismo de Playa, el Turismo de Deportes, el Turismo de Naturaleza Y el Turismo Cultural

María Dolores Sánchez-Fernández, José Ramón Cardona

Resumo


El estudio de las actitudes de los residentes es importante para la gestión de los destinos turísticos. Los residentes forman su actitud hacia el turismo mediante un análisis coste-beneficios basado en su percepción de los impactos del turismo. Los residentes tienen distintos niveles de aceptación de los distintos tipos de oferta turística y el objetivo de este trabajo es contrastar si existe relación entre la actitud hacia el turismo y el grado de aceptación del turismo de playa, el turismo de deportes, el turismo de naturaleza y el turismo cultural. El análisis de los datos se realizó mediante Mínimos Cuadrados Parciales sobre una muestra de 418 residentes de Ibiza, encontrando que: no hay relación causal entre la actitud de los residentes y el grado de aceptación del turismo cultural; las relaciones causales más fuertes son entre la actitud general de los residentes y el turismo de playa y entre la actitud general y el turismo deportivo; la percepción de depender económicamente del turismo tiene efecto significativo sobre el turismo de playa y el turismo deportivo. Parece que el grado de aceptación del turismo deportivo se basa en el análisis crítico de los residentes más que en otras ofertas y su desarrollo estaría acompañado de una mejora en su grado de aceptación.

Palavras-chave


Turismo; Playa; Deporte; Naturaleza; Cultura; Actitudes; Residentes

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