Senderismo como Modalidad Turística: Una Oportunidad Competitiva para Brasil

Christina De Oliveira-Matos, Adriana Fumi Chim-Miki, Pino Mediana-Brito, Rosa María Batista-Canino

Resumo


Este artículo presenta la modalidad de senderismo como un mercado emergente para el desarrollo del turismo en Brasil. Se estudia la demanda turística internacional situándola frente a la oportunidad de desarrollo del turismo de senderismo como fuente de ventaja competitiva y de mejora del flujo turístico al país. Es un análisis exploratorio-descriptivo basado en aspectos de la demanda turística internacional considerándose un análisis longitudinal del periodo comprendido entre los años 2005 y 2015 basado en datos secundarios del Ministerio de Turismo. Por otro lado, se recabó datos primarios desde una comunidad virtual internacional de practicantes de senderismo para verificar la demanda real para esta actividad en Brasil y el número de rutas de senderos que se oferta en esta website. Se concluye que (i) el perfil del consumidor turístico internacional en Brasil es adecuado a la práctica de senderismo; (ii) Brasil ocupa el primer lugar en el pilar de recursos naturales para el turismo, según el Travel & Tourism Competitiveness Index (TTCI) de World Economic Forum. Por lo tanto, congrega condiciones propicias para el fortalecimiento de esta modalidad turística en su oferta internacional; (iii) existe una demanda espontánea y una pre-organización de este mercado realizado por los propios senderistas. Así, la motivación de viaje a Brasil por turismo de naturaleza debe ser mejorada a través de planificación estratégica dirigida a desarrollar el senderismo como actividad de ocio y futura modalidad turística.

Palavras-chave


Senderismo; Turismo; Brasil; Demanda turística

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